Tetra Launches New TetraPond Sterlet Sticks
Release date: 11/02/2005
April 2005
Building on its hugely successful TetraPond foods category, Tetra, the leading fish food and treatments supplier in the UK, is launching an innovative pond food - TetraPond Sterlet Sticks - specifically designed to meet the unique and complex feeding requirements of Sterlets and other sturgeon.
Sterlets and other sturgeon have a unique feeding biology which makes them very different to other pond fish. For example, they have a low tolerance to carbohydrates and enjoy a natural diet that is very different to other commonly kept fish. This means they need a completely different formulation, and cannot be fed on sinking foods for other bottom feeders such as tench and catfish. TetraPond Sterlet Sticks are therefore the only food in the marketplace which has been formulated solely for the unique feeding requirements of Sterlets and other Sturgeon.
TetraPond Sterlet Sticks were developed through in depth research trials with ornamental sturgeon farms and the Institute of Fisheries in Potsdam, to ensure they keep sterlets and sturgeon in excellent health and condition . This was co-ordinated by Tetra’s extensive R&D department – the largest of its kind in the world.
Chris Nickson, Marketing Manager, Tetra comments; “Sterlets and other Sturgeon have grown in popularity over the years due to their unique appearance and ‘friendly’ nature. However, they have unique dietary requirements which up until now have not been properly met. Our entry into this market is reflective of our commitment to optimise fish health. By feeding a food that is precisely matched to a particular fish’s needs means the condition of that fish will be improved.”
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Notes to editors
Tetra UK Ltd, is the leading fish food and treatments supplier in the UK with offices around the world. As a market leader in the aquatic industry for over 50 years, Tetra is renowned for its leading edge technology, with the largest laboratory of its kind researching and developing feeds and treatments for fish.
For further press information contact:
Mary Longhurst
Progression Communications
Tel: 0870 442 9476
Fax: 0870 42 9477
Email: mlonghurst@progressioncommunications.com
