Tetra Goes from Strength to Strength at GLEE
Release date: 11/02/2005
September 2005
2005 proved to be probably the most successful GLEE yet for Tetra, a leading fish food, treatments and equipment supplier in the UK. The focus this year was on extending its existing Koi range, with Koi Excellence, and branching into new areas with TetraFauna, its reptile range.
Chris Nickson, Marketing Manager for Tetra UK comments: “Koi Excellence and the new reptile range, TetraFauna, were natural extensions for us. We knew we would benefit from launching into the market with high quality products with the perfect nutrient balance, but we couldn’t have predicted how positive the responses would be from retailers. Our strong order book now reassures us that we are filling gaps in both markets with high quality food.”
He adds: “There is no doubt that the Tetra brand name continues to communicate confidence. Our track record of only selling products that do the job they say they will puts us in a good position, even when we move into new areas such as the reptile market.”
Ends
Notes to Editors
Tetra, a Spectrum Brands company, is the global leader in fish food, treatments and equipment, with offices around the world. As a market leader in the aquatic industry for over 50 years, Tetra is renowned for its leading edge technology, with the largest research and development centre of its kind.
For further information contact:
Mary Longhurst
Progression Communications
Tel: 0870 442 9476
Fax: 0870 442 9477
Mob: 07803 205550
Email: mlonghurst@progressioncommunications.com
